Obstinate Audience

I think it is funny how far research has come over the past fifty or so years. The mention of the idea of the passive audience is interesting to look at. People just going about their lives passively consuming what they see without any sort of opinion. These activities are viewed only as ways to be mindless and get away from the perrils of everyday life. It was actually progressive thinking in that time to think that an audience forms an opinion about the forms of media they consume.
The idea of an obstinate audience is something that seems like it would be common sense. The idea that consumers have an opinion and make decisions that dictate the media that they are exposed to follows the idea of human thought. What person wouldn't think about what movie they are going to go see or what type of music they are going to listen to. While this idea lost popularity over time and was thought by theorists to be incomplete, it does show a step in the right direction. This is just a small example of how much communication theory has evolved over time.